Facebook Knows When You Fall In Love, And That's Awesome

 

Facebook has revealed that using data from the posts people make it is able to tell when they fall in love. This is creepy, frankly, and even the claims that the data is “anonymised” doesn’t really help, I’ll explain why, but first let’s look at how Facebook can tell your relationship status.

In the post on Facebook’s data science blog,  Carlos Duik gives hard numbers:

During the 100 days before the relationship starts, we observe a slow but steady increase in the number of timeline posts shared between the future couple. When the relationship starts ("day 0"), posts begin to decrease. We observe a peak of 1.67 posts per day 12 days before the relationship begins, and a lowest point of 1.53 posts per day 85 days into the relationship. Presumably, couples decide to spend more time together, courtship is off, and online interactions give way to more interactions in the physical world.

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